Circuit - Bringing Oakley Ahead

Mobile app development project focused on an Oakley Sunglasses brief. With a rising trend in both urban commuting bikers and advanced, athletic cyclists, Oakley wanted an app that would bring them to the forefront of this merging community. After competitor research, ideation iteration, and storyboarding, I created Circuit and an accompanying promotional video. Circuit is an app that allows cyclists to find "circuits" in their area that are tailored to the type of ride they want. In addition to a network of user-created routes, challenges allow bikers to compete with friends, whether it be a challenge to beat their previously set time or a race based on a predetermined distance (applicable even if users are in different locations). 

All original asset creation.