Captivate Hydration Belt

In an attempt to combine two passions of mine, I choose to develop a product and brand that would appeal to creative trail runners and visually stimulated hikers that want to document their journeys. The concept was to attach a simple camera case to the back of a hydration belt - used when going on long-distance trail runs. The accompanying brand was meant to be loud and very visual to stand out from the variety of other less aesthetic belts in the market. A simple hanging package piece was added with original photography from multiple different locations that would act as different promotional pieces in different regions of the country.